All-Star 2018 LA: James Harden+ adidas+ Footlocker+ Kamp Grizzly
During NBA's 2018 All-Star weekend in Los Angeles, famed basketball star James Harden launched his California inspired footwear.
We conceived the Harden Invitational at Hollywood and Highland as a response.
We built a dream with elevators in it. As we invited Artesia High's (where Harden attended) basketball crew to a night they won’t soon forget. They smashed tacos and watched famed YouTube basketball stars compete, Rick Ross and 21 Savage perform, and interact with a smiling Harden who arrived in a one-of-a-kind fireman's jacket sitting atop a firetruck. ELEVATORS.IN.IT.
All-Star 2018 LA: James Harden+ adidas+ Footlocker+ Kamp Grizzly
During NBA's 2018 All-Star weekend in Los Angeles, famed basketball star James Harden launched his California inspired footwear.
We conceived the Harden Invitational at Hollywood and Highland as a response.
We built a dream with elevators in it. As we invited Artesia High's (where Harden attended) basketball crew to a night they won’t soon forget. They smashed tacos and watched famed YouTube basketball stars compete, Rick Ross and 21 Savage perform, and interact with a smiling Harden who arrived in a one-of-a-kind fireman's jacket sitting atop a firetruck. ELEVATORS.IN.IT.
We built a dream with elevators in it. As we invited Artesia High's (where Harden attended) basketball crew to a night they won’t soon forget. They smashed tacos and watched famed YouTube basketball stars compete, Rick Ross and 21 Savage perform, and interact with a smiling Harden who arrived in a one-of-a-kind fireman's jacket sitting atop a firetruck. ELEVATORS.IN.IT.
![](https://freight.cargo.site/t/original/i/faf09be39fd1375a6fac7b9745062cc99377a6d0639764349ae0e6e3ccd373d0/fl_harden_3.png)
![](https://freight.cargo.site/t/original/i/a25f995288bba2a1c1d70df08004f9e7899b3e3521bbe621a972120b03daba21/fl_harden_2.png)
![](https://freight.cargo.site/t/original/i/cdf7cf2d2acb7e0d489901345abba6ffd06003fb148bc5004711d88579d0a3c1/fl_backdrop_2.png)
![](https://freight.cargo.site/t/original/i/7213c6f24958603e63e6f6eef3a0203eb6f0efd02a1388c9b00d3c07614e3a96/fl_backdrop_5.png)
![](https://freight.cargo.site/t/original/i/53576362704894ccc0ed5f77f8329fed68ca44ce2770bab5411e7f0b1e47e529/fl_rickross_2.png)
![](https://freight.cargo.site/t/original/i/3195236c8db68a59a0ecaa1dec2a221f4f808f7576875d363a4629aff1b07344/fl_harden_4.png)
![](https://freight.cargo.site/t/original/i/b17edd52bd5b26bf0e3ada983b4b3074c058d3e0b3ca6e2087a5180516a869dc/fl_rickross.png)
![](https://freight.cargo.site/t/original/i/988776bfc8fe67765d2fce1969993573c32d561a75356219e1087822673dc904/fl_backdrop_6.png)
![](https://freight.cargo.site/t/original/i/bc65527a0917b7c8612b46fb2e1b059eed0f07942cb2925c10b377924e7e9804/fl_21savage.png)
![](https://freight.cargo.site/t/original/i/4d66b5f80eee38f4bd409da2bbf9ede90daa339c34cf4b2d81160edc57c1bc74/fl_backdrop_3.png)
![](https://freight.cargo.site/t/original/i/ed4cdcf3fe3845ea10798449e9ac9851745aed1a7487ad08017eb683559bc5d2/fl_backdrop_1.png)
Agency: Kamp Grizzly
Art Director: Helena Chu, Peter Bowhan
3D Designer: Ali Werner
Designer: Siobhan Nelson
Client: adidas + Footlocker